Now is the time for the virtuous circle of recycling
Arnaud Rolland
Sustainable Development Manager
Coca-Cola Entreprise
We are entering a new era where the price of raw materials is increasing as they are becoming less available. Manufacturers are getting more involved in optimizing the materials used in their packages, in reducing their purchasing volume and recycling rather than buying new raw materials. The objective is both environmental and financial. It is a real long-term trend. Read more
